BCBGMAXAZRIA launches its “Spring 2016” Runway Collection & is now available across the GCC! We were recently invited for the launch of this collection and everything from the setting to the fashion show to the food was just on point. This weekend saw guests descend onto the Cali inspired BCBGMAXAZRIA beach for the afternoon. With delicate lace tee pees, giant dreamcatchers, a retro Airstream, lifeguard hut / DJ booth, surf board installation and gargantuan BCBGMAXAZRIA sand sculpture – this was the coolest and most ‘instagramable’ place to watch the sun go down. The private beach and iconic Burj Al Arab photo opp meant the venue was the perfect backdrop for the much talked about BCBGMAXAZRIA SS16 RUNWAY collection. You all would have already seen a lot of the event on our Snapchat earlier (@stylistadiaries), but here are some of our favorites from the collection. We love how for Spring 2016, BCBGMAXAZRIA RUNWAY embraces its Californian roots, fusing a youthful spirit – fluent in the cultures of surf, skate and music – in an innate play on new proportions, and a “So-Cal” street edge. From sunrise to sunset, gradating hues envelop the collection. Crips whites, water-washed blues, golden yellows and shell pinks transition into pigment-dye indigo, henna and olive with a touch of gold.
Models strutted out – the stage a background of surfboards spelling out BCBGMAXAZRIA – wearing 70’s bucket hats and shades. Canapes served included: truffle laced rye bites, spicy salmon tartare, king prawn skewers and an array of pop art coloured desserts – not including the ice cream cart. Guests could also decorate themselves with metallic flash tattoos, intricate henna designs or even have a caricature painted. Entertainment came in the form of the model-turned-singer Joanna Broomfield playing an acoustic set at sunset, alongside DJ Miss P.M spinning until after dark.
Location: Layali Beach, Al Qasr