ONLY | Brand Love


"ONLY was introduced to the Danish market in 1995. Today ONLY is an established and renowned retail chain with more than 300 stores in Europe and the Middle East, and we are still growing. Each item is created with this special ONLY feeling representing our core identity, which has a mature twist with a focus on feminine strength, self-confidence and style. ONLY represents many branches in the fashion world. First of all we are a fashion brand with a broad and international approach. Looking at the latest trends, ONLY defines our own unique version of fashion, always considering the different fashion moments each ONLY girl comes across. That’s why the latest trends always show in our product line. The ONLY collections feature a unique, real and modern identity and attractive styles with international class. Apart from being a fashion brand, ONLY is also a denim brand. The blood in our veins is indigo blue." Danish label ONLY is a brand with denim at its core. Bringing their laid-back and festival-ready pieces to your wardrobe with everything from core denim to relaxed knitwear in a variety of colors and prints. 


You can finally purchase ONLY pieces online in the Middle East via Namshi. ONLY is a new found brand to us and a very impressive one. The collection on namshi is super limited but it has everything you need. From dressy to sporty. There's so much to love about this brand. We all went for quite versatile pieces from ONLY. Their jackets are to DIE for, they're so pretty and unique. The leather jacket with the detailing on the back is our absolute favorite, it goes with anything and can make your look go from casual to dressy in a second. We all just really had to get our hands on the jackets. Rithika went for the army green bomber, I went for the pink, and Pooja chose the leather jacket. Apart from that, we definitely wanted something casual as well and so we chose their cute little crop tops with patches and some leggings for the gym! More looks featuring ONLY on our Instagram.